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This course focuses on the unique characteristics and issues of marketing in service organizations, as well as any organization that develops and markets services as part of its business portfolio. It explains why and how services necessitate a unique approach to marketing strategy, both in creation and execution. It also examines why and how service artificial intelligence (AI)-such as cyborgs, smart speakers, virtual assistants, chatbots, and so on-might be employed in an extended marketing mix for services (7 Ps).
This course examines for-profit and non-profit organizations, including banking, transportation, hotels, tourism, hospitals, education, and professional services such as accounting, engineering, and management consulting. Anyone working in the service business or for a company that values customer service would benefit.
According to our MKT203 Services Marketing assignment help specialists, the MKT203 Services Marketing course presents features of MKT203 Services Marketing I. It contains the following items:
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The primary goal of this course is to expose students to service marketing and to go through the core marketing principles and tactics that distinguish services from physical items in depth. The following are the primary course objectives:
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More than any other type of marketing, service marketing is all about connections. Service businesses would struggle to acquire and retain customers in the absence of effective operational marketing. There are two forms of service marketing: business to business (B2B) and business to consumer (B2C) (B2C).
Market research (sometimes known as "personal selling") is the process of determining the viability of a new product or service via direct consumer research.
A systematic research approach to ensure no research gaps and a clear and comprehensive overview.
Get the industry-specific insights for a subject and add more value to research by adding your perspective to it.
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